Economic values for consideration when making a purchase:
Efficacy: How well does it work
Speed: How quickly does it work
Reliability: can i depend on it to do what i want
ease of use: how much effort does it require
flexibility: how many things does it do
status: how does it affect the way others perceive me
aesthetic appeal: how attractive or otherwise aesthetically pleasing is it
emotion: how does it make me feel
cost: how much do i have to give up to get this
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