Values to consider before purchase:
Efficacy: How well does it work
Speed: How quickly does it work
Reliability: Can I depend on it to do what I want
Ease of use: How much effort does it require
Flexibility: How many things does it do
Status: How does it affect the way others perceive of me
Aesthetic appeal: How attractive or otherwise aesthetically pleasing is it
Emotion: How does it make me feel
Cost: How much do I have to give up to get this
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