Useful to have a basic understanding of what people want
1) The drive to acquire: Desire to obtain or collect physical objects as well as immaterial qualities like status power and influence
2) The drive to bond: The desire to feel valued and loved by forming relationships with others, either platonic or romantic, business enhancing self attraction and deep connection ( Hospitality/Grooming services, dating agencies)
3) The drive to learn: The desire to satisfy our curiosity (Education workshops)
4) Drive to defend: Desire to protect ourselves and loved ones and property (Legal services/insurance)
5) Drive to feel: The desire for sensory stimulus intense emotional experiences, pleasure excitement and entertainment (Theme parks, drama, theatre, cinema, games)
No comments:
Post a Comment